Bud Light Misread Its Audience, Is Now Paying the Price

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Anheuser-Busch stock is struggling to recover after the company’s Bud Light brand launched an ad campaign with transgender activist Dylan Mulvaney.

During March Madness, Mulvaney posted a reel on his Instagram account of himself enjoying a can of Bud Light. Mulvaney said Bud Light sent him cans of beer to celebrate “day 365 of womanhood.” Mulvaney has been living as a woman for one year and has grown a large following on TikTok and Instagram charting his “Days of Girlhood.”

But when some Bud Light beer drinkers learned of the brand’s campaign with Mulvaney, they were less than pleased.

“I will be deleting all Anheuser-Busch products from my tour hospitality rider,” Grammy award-winning country singer Travis Tritt tweeted, presumably in response to Bud Light’s partnership with Mulvaney.

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Tritt said in another tweet, “Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and canceled. I have no such fear.”

Since the brand launched its ad campaign with Mulvaney and Tritt shared his opinions on the move, some social media users have shared videos shooting cans of Bud Light with shotguns and committing to ditch the product. 

Anheuser-Busch stock fell about two points over the weekend and has struggled to recover. The stock rose from $64.13 Monday to $65.02 Tuesday before closing at $63.38 Wednesday. 

Alissa Heinerscheid, Bud Light’s vice president of marketing, said during an interview with the “Make Yourself at Home” podcast on March 30 that she was tasked to “evolve and elevate this incredibly iconic brand” when she joined the company.

But Heinerscheid and her colleagues missed the mark. 

What Heinerscheid misunderstood is that Americans don’t want a side of woke agenda and nonsense served with their beer. Most Americans remain loyal to the truth that we are born male or female and that is a biological reality that does not change, no matter what a man in a dress or a virtue-signaling beer company believe.

On today’s edition of the “Problematic Women” podcast, we discuss what Bud Light may do next as the brand seeks to recover from backlash following the Mulvaney ad campaign.

Also on today’s show, dueling court rulings have been issued on the abortion pill, and now the Supreme Court may ultimately weigh in. We break down what you need to know. Plus, classified documents have been leaked from the Pentagon. We explain why it matters. And as always, we’ll be crowning our “Problematic Woman of the Week.”

Listen to the podcast below:

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