Parler could have been the answer to Twitter, but it failed to anticipate Apple, Google and Amazon’s censorship.
Beyond the app store mess, Parler’s leaders never pulled in a wider audience. They didn’t pull in the gamers, cooks, athletes and singers you might find on Twitter or Facebook. The leadership has no idea what they are doing and is completely ideological. Parler needed to bring in all people regardless of ideology. But, it didnt’
That’s the problem to entering the social media market – Facebook and Twitter already have influencers, a new platform does not.
Gab is poorly implemented and not much fun to use. Parler cured that and gave people a place to go after Twitter decided their voice didn’t matter. Unfortunately, they didn’t give them a great place to go.
Parler became a top 5 most-downloaded app and was the hottest social media property until:
- Apple kicked Parler out of their app stores
- Google kicked Parler out of their app stores
- Amazon kicked Parler off it’s hosting platform effectively killing an enemy without even trying
Congress isn’t doing anything. State leaders aren’t doing anything. Voters aren’t doing anything.
Parler is dead. Long live whatever replaces it.
That’s not entirely accurate. Not the censorship thing, that was completely their fault for putting their fate into the hands of the big tech companies that justified their existence in the first place. The completely ignored the single point of failure scenario in which all tech companies need to avoid in order to maintain a reliable platform. As to the other point, there are social media platforms thriving with nothing more than deplatformed and censored users. They may not be as big as Twitter and Facebook but their environments are much more pleasant and fun, as apposed to Twitter and Facebook, who solely exists to make users miserable.