Bud Light is no longer one of the top 10 beers in America following the Dylan Mulvaney controversy, according to a new survey.
According to a new YouGov survey, Bud Light is out of the top 10 most popular beer brands. In the second quarter of 2023, Bud Light was tied for the 14th-ranked beer brand with a 42% popularity rating. Bud Light was tied with Pabst Blue Ribbon beer.
The top 10 beers in the survey: Guinness (58%), Corona (53%), Heineken (51%), Samuel Adams (49%), Blue Moon (48%), Budweiser (48%), Modelo (47%), Corona Extra (46%), Stella Artois (46%), and Coors (45%).
In the second quarter of 2022, the same YouGov survey found that 42% of Americans “liked” Bud Light – making it the ninth-most popular beer in the United States.
The controversy over the beer brand partnering with transgender activist Dylan Mulvaney still continues despite the hullabaloo happening in April.
The boycott of Bud Light continues to cause sales of the beer brand to freefall.
Bud Light sales plummeted 28% for the week ending June 24 compared to the same period last year, according to beer tracker Bump Williams Consulting. Meanwhile, sales of Yuengling Lager, Coors Light, and Miller Lite all increased by 22%, 19% and 16% respectively, during that same week.
The declining sales for that period caused Bud Light to have $26.3 million less compared to a year ago, according to data from consumer behavior data analytics firm Circana.
In the four weeks ending May 28, 2023, Bud Light had $297 million in sales – a decline of 22.8% from the same period in 2022, according to data from Circana/IRI.
CBS News notes, “July and August are crucial months for Bud Light sales as the summer ushers in more holidays and beer-drinking.”
Bud Light has faced major backlash from Kid Rock, gay bars, and lost the throne as the king of beers. Bud Light has attempted to stop the bleeding by reducing the price of its beer to almost free.
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