The Bud Light controversy has gotten so out of hand that companies connected to Anheuser-Busch are suffering repercussions. Bud Light sales are so woeful that glass bottling plants are being forced to shut down, costing hundreds of people to lose their jobs.
Bud Light has faced major consequences after partnering with transgender activist Dylan Mulvaney on April 1. Bud Light has faced backlash from Kid Rock, gay bars, and lost the throne as the king of beers. Bud Light has had to reduce the price of its beer to almost free.
A glass bottling plant has been forced to close in part because of plummeting Bud Light sales.
The Ardagh Group, a global glass producer that supplies the Anheuser-Busch company, announced that they would be closing glass bottling plants in North Carolina and Louisiana in mid-July.
There will be 245 jobs lost in the closing of the plant in Ruston, Louisiana. There will be roughly 400 employees losing their jobs at the glass bottling plant in Wilson, North Carolina.
The Ardagh Group called the closures part of a “Multi-year Performance Optimization Program.”
However, internal memos show that the Bud Light boycott is a major factor in the plant closures.
James Munhall, journeyman machine repair mechanic, told WRAL-TV, “Since April, we’ve had a couple of machines down. It was, of course, being pointed towards the Bud Light situation.”
WRAL-TV obtained an internal memo from the Wilson plant manager dated May 18 that read: “Due to slow sales with Anheuser Inbev,” two of the factory’s production lines would be shutting down.
Multiple longtime employees at the Wilson plant told WRAL-TV that most of the factory’s business was making bottles for Budweiser and Bud Light.
“Because of Budweiser no longer selling the bottles, they no longer needed our product,” said David Williams, a machine repair mechanic.
Fox News reported, “Workers at both bottling plants have reportedly noticed decreased production after Mulvaney’s video announcing the collaboration on social media gained public attention in April.”
Munhall added, “Personally, I don’t believe this is all a Bud Light thing, I believe it’s the industry itself.”
In a February earnings call before the Bud Light controversy, Ardagh’s CEO said fourth-quarter earnings in North America were down 9%.
The Daily Mail said of Bud Light, “The beer brand saw its sales drop 28.5 percent in the week ending June 17.”
Anheuser-Busch has lost billions of dollars in market value since the disastrous partnership with the “365 Days of Girlhood” TikTok star.
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