Budweiser released a new advertisement on Friday that is patriotic and talks about the “heart of America.” The ad arrived amidst the Bud Light controversy of partnering with transgender influencer Dylan Mulvaney.
On Friday, Budweiser released a new advertisement on all its social media platforms. The ad features one of the iconic Budweiser Clydesdale horses traveling across the United States – from dirt roads to sandy beaches. The horse ventures from the Lincoln Memorial in Washington D.C. to the Gateway Arch in St. Louis to the Grand Canyon to New York City.
During the cross-country trek, the horse encounters Americans enjoying beer on a farm and friends sharing a handshake at a fire department. A man with a “Land of the Free” patch on his jacket raises the American flag with the help of a woman.
The narrator begins the advertisement by saying, “Let me tell you a story about a beer rooted in the heart of America.”
The ad ends with the narrator saying, “This is a story bigger than beer, this is the story of the American spirit.”
The advertisement has been widely needled by social media commentators in response to the recent Bud Light debacle.
The patriotic advertisement for Budweiser comes during the controversy with another Anheuser-Busch beer – Bud Light.
Earlier this month, Bud Light was a promotional partner with transgender influencer Dylan Mulvaney. The beer company reportedly sent Mulvaney a Bud Light can with Dylan’s face on it.
Mulvaney promoted Bud Light while celebrating the influencer’s “365 Days of Girlhood.” The 26-year-old biological male claims to be a “girl” in the TikTok video series “Days of Girlhood.”
Bud Light was mocked for promoting the beer with the transgender TikTok star.
There have been several high-profile boycotts of Bud Light since the transgender influencer promoted the Anheuser-Busch beer.
After posting on social media nearly every single day before the controversy, Bud Light stopped posting on social media for almost two weeks. Once returning to social media, the beer brand was lampooned online.
Making matters worse, a video of Bud Light’s vice president went viral last week. In the video recorded last month, Alissa Gordon Heinerscheid talks about needing to move away from the beer brand’s frat boy image and transform Bud Light into one of inclusion.
On Friday, Anheuser-Busch CEO Brendan Whitworth offered a milquetoast statement in regard to the Bud Light controversy.
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth said in the statement. “We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,” he added. “My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”
“I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others,” Whitworth continued. “Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.”
The vanilla statement was panned by critics online – some saying it was “such mealy-mouthed nothingness.”
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